Ann Masters

Information Architecture keeps your site’s content organized, navigable, accessible, and usable. It establishes the hierarchy of content in your menus as well as the vocabulary you use. And, if it’s not well designed, then much like a poorly constructed building, no one is going to want to visit it, much less step through its doors.

Readability describes how hard or easy it is to read your content. This applies to how it’s written, the way it’s organized, the font size you use, how mobile-friendly it is, and more.

Plain language is writing that’s easy for people to read and understand. It creates a better user experience, allows you to reach and help more people, and saves you time, money, and resources.