Join the Georgia Analytics Program

GAP is available to all state organizations and elected officials for websites and applications. Please get in touch with us if you are not a member or would like to add additional digital properties to measure.

Open a Service Desk Inquiry

GAP Training

The Siteimprove tool powers GAP. Training is required before access and shows content managers how to successfully navigate the tool, view analytics, improve content quality, and maintain accessibility compliance.

As part of the program, state organizations benefit from an analytics dashboard to gauge site performance, a state-of-the-art analytics tool for public-facing sites, and training on data and reporting.

Ensure Content Quality

Review, assess, and address issues affecting your content's quality. Are all your links working? Is your content easy to read and scan? Is the information current?

Increase Digital Accessibility

Continuous audits check your site to see how well it's meeting federally mandated WCAG 2.1 guidelines and when needed, suggest options to improve it.

Improve SEO

If you're on GovHub, your site already includes features like searchability, domain authority, load time, security, and mobile-friendliness. The tool helps to identify issues that can help improve your content's SEO and the overall user experience. 

Guidance on Content Quality

There's No Fine Print in Government Websites

February 09, 2023

Readability Matters

May 13, 2021

Plain Language Explained in Plain Language

April 05, 2021

Common Questions

This program is a shared initiative between the Governor’s Office of Planning and Budget and the Georgia Technology Authority. GTA's Office of Digital Services & Solutions manages the analytics dashboard and the site analytics tool associated with it. If your agency subscribes to GovHub, your site is part of GAP. Other state organizations are welcome to join.