Usability Testing

The first step frames problems to be solved by researching how the digital property is currently being used and gathering enough evidence to inform what needs to be examined via testing.

Next, a test is created targeting goals set during discovery. Tasks will be defined by us and reviewed by the agency before sending them to users. Behavior patterns will be analyzed to reveal the deeper causes behind them.

A recommendations report is given to the agency with test insights translated into action steps focused on the agency’s goal. Analysis highlights are included which can then be used for stakeholder buy-in before the agency implements changes.