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News Entries by April Lentini

Content Strategy: Why Your Business Goals Come First

February 21, 2017

Keep your content strategy focused on the user.

What Is User-Centered Content Strategy?

December 13, 2016

Learn how to employ a user-centered content strategy.

A personified banana running to the ribbon at the end of a race.

State Agencies: Is Your Content Successful?

October 25, 2016

How do you know your website is working for you? Many state agencies never stop to consider their Key Performance Indicators (KPIs) when it comes to the succes…

Why Your State Agency Needs A Content Strategy

September 13, 2016

Purge Content in 5 Easy Steps (And Why You Should)

July 24, 2016

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