As Web Content Specialist for Digital Services Georgia, Sarah Torres ensures that the state's digital presence is as informative as it is accessible. By analyzing constituent touchpoints from website analytics to chatbot interactions, she identifies gaps in information and transforms them into clear, actionable content.

With a background in French and International Relations from Wesleyan College, Sarah manages the GeorgiaGov content calendar and partners with state agencies to maintain a cohesive brand voice. She specializes in search engine optimization and content governance, ensuring that every page meets high standards for performance and accuracy. When she isn't auditing content for GeorgiaGov, Sarah is likely exploring Georgia's state parks or experimenting with new recipes.

Get to know Sarah

What part of your job do you like most?

I love the translation aspect. Taking complex agency data and turning it into something a citizen can understand and use immediately. It feels great to see engagement metrics go up because we made a service easier to find.

What is a technological innovation you find most useful?

AI-driven sentiment analysis and chatbot analytics. Being able to "hear" what thousands of people are struggling with at once allows us to be proactive rather than reactive in our content strategy.

How would you explain your job to an alien?

I make sure the digital signals the government send out are clear enough for everyone to understand, so they can get the resources they need to live their lives without getting lost in the static.