Illustration: Content Makeover
Caption
Does your site need a refresh? Content Makeover
Topics
In this class, we'll talk about:
- Balancing agency and citizen goals
- Google Analytics
- Evaluate your homepage
- Content inventory and audit
- Information architecture (IA)
See the full class presentation in Google slides.
Class Materials
Class 6 notes, Content Makeover
Explore Your Analytics
Agency Goals vs. User Goals
Homepage Gut Check
Students will need laptops, digital content inventories for their site (to be emailed ahead of time), and a completed Explore Your Analytics worksheet for this class.
Submit Your Completed Work
We keep track of attendees' progress through course. You are required to complete all assignments to receive your Content Specialist Certification.
If you'd like to submit your completed class materials digitally, or if you'd like to let us know what you thought of the class, please complete the Content Strategy Satisfaction Survey.
Prerequisites
There are no prerequisites to take this class.