Illustration: Content Strategy icon
Caption
What's your strategy for content? Content Strategy
Topics
In this class, we'll talk about:
- Voice and tone
- Planning consistent content
- Writing for search engine optimization (SEO)
- Structured content
- Calls to action (CTAs)
- Measuring success
See the full class presentation in Google slides.
Class Materials
Class 3 notes, Content Strategy
What's Your Voice?
What's Your Tone?
Plan Your Content
Keyword Chart
Identify Your CTAs
Search Engine Optimization (checklist)
Students will need laptops for this class.
Submit Your Completed Work
We keep track of attendees' progress through course. You are required to complete all assignments to receive your Content Specialist Certification.
If you'd like to submit your completed class materials digitally, or if you'd like to let us know what you thought of the class, please complete the Content Strategy Satisfaction Survey.
Prerequisites
There are no prerequisites to take this class.