People face a number of challenges when trying to navigate government websites in Georgia. Our case studies show how we identify and solve these issues. Every redesign and upgrade we introduce helps citizens access the government services they need, easier and faster than before.
Unlike most digital destinations, users don’t often come to a government site like Georgia.gov to “hang around.” In fact, analytics revealed that approximately 1 of every 5 users came to Georgia.gov in a moment of crisis — looking for emergency assistance, getting a restraining order, applying for unemployment, etc. So, how could we get our fellow Georgians to the information they needed as quickly as possible?
Structured Content and Flexible Layouts
Editors say they want flexibility when creating content and landing pages, but this leads to a lack of consistency. Content is difficult to re-use. Your target audiences may be confused or ignored. But what if you could have flexible layouts and structured content?