Designing a user-focused site starts with understanding your users.
Use the following template and exercises to understand your users and see if your digital content and processes meet their goals.
Dig into the minds and experiences of your audience. To complete each worksheet, we encourage you to explore:
- Site analytics
- Call center data
- Social media messages
- Whatever other tools you use to record interactions with the people your agency serves
For an instructive approach to gathering this data and filling the template, consider attending our Digital Academy.