The How-To For Planning, Creating, And Managing Content

Your site was designed with usability in mind. It's responsive, accessible and attractive. But ultimately, it's up to you and your agency to manage it. How do you provide content that effectively reaches and meets the needs of your audience as well as your own? We want your site to be successful, so we've put together this guide on how to plan, create and manage your greatest digital asset, content.

What is a Content Strategy?

A content strategy is a high-level vision that guides content creation to deliver against both user goals and a business objective.

In other words, a solid content strategy makes sure that the audience goals and business goals are both met. Many state agencies don't stop to think about their goals when creating a site. Your audience wants information from you, but what do you want from your audience?

A content strategy:

  • Supports Business & User Goals
  • Reinforces Brand & Marketing
  • Influences Design & Functionality

What is The Content Strategy Playbook?

The Content Strategy Playbook was designed as a handbook for content managers on GovHub. It's a best practices guide to help you manage your day-to-day content planning and delivery while keeping the big picture in mind.

Learn how to:

  • Define your goals and your brand
  • Learn about your audience
  • Determine what type of content you need
  • Schedule content
  • Update/repurpose content
  • Write for SEO & accessibility
  • Use social media for engagement
  • Measure success


Download this pdf file. Content Strategy Planner
Download this pdf file. Empathy Map