User Experience (UX) Tools

Designing a user-focused site starts with understanding your users.

Worksheets

Use the following template and exercises to understand your users and see if your digital content and processes meet their goals.

Empathy Map (template) (PDF, 82.74 KB)

A Day in the Life (template) (PDF, 92.58 KB)

Citizen Journey Map (template) (PDF, 124.81 KB)

Explore Your Analytics (PDF, 100.7 KB)

Agency Goals vs. User Goals (PDF, 29.72 KB)

Homepage Gut Check (PDF, 29.11 KB)

Dig into the minds and experiences of your audience. To complete each worksheet, we encourage you to explore:

Site analytics
Call center data
Social media messages
Whatever other tools you use to record interactions with the people your agency serves

For an instructive approach to gathering this data and filling the template, consider attending our Digital Academy.

How to Make Sense of Any Mess

An online book, introducing organization and information architecture by Abby Covert.
Designing for Crisis

A personal anecdote from UX designer Eric Meyer illustrating why we must design our website for someone in a state of crisis.