Blog: Analytics

Last year we launched the Georgia Analytics Program (GAP) to track the performance of the state’s websites. Agencies now have more user data to help them make smart digital decisions. To make sense of it all, DSGa launched a new service this year called the GAP Consultation. 

We understand that the scores in Siteimprove are sometimes affected by issues that are beyond an your control. The good news is that we are working to address code-related issues and there are many issues that you, as a content manager, do have control over.

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.