Picture Perfect: How to Enhance Your Content with Images

It’s okay to use images and sometimes it’s even necessary. With a thoughtful and intentional approach, striking the perfect balance between engagement and information is achievable.

A Bloom For Spring: GovHub Is Getting a Makeover

In the coming months, websites on Georgia’s GovHub platform will switch to Bloom, a fresh, new look with updated typography, colors, and layout elements.

Making Sure Your Users Feel Seen

Personas are a tried and true method for understanding what users need from your website. We help state agencies know their users better by developing personas based on hard data and usability testing.

Why Numerical Data Isn’t Always the Gold Standard

Testing features in GovHub is always full of surprises. The numbers may tell us one thing, but we end up with a whole new perspective after watching our test users. 

Building Visitor Trust Through Design

If your agency is part of GovHub, you know that the unified theming — color palettes, fonts, icon styles, etc. — across sites helps to reassure visitors that they’re getting credible information from trusted government sources. We have options for you if your agency site is not on GovHub, or if you have other applications or websites that would benefit from state branding.

This Is Us

Whether intentional or not, our websites tell a story about us. The color palette, text, design, and functionality, all convey a message about who the site is for and who’s behind it. It’s good practice to take a step back every year or so and reassess your core values, reconnect with your purpose, and create something fresh.

“Click Here” Doesn’t Click With Users

Relying on “Click here” for link text is bad for your users, accessibility, and SEO. So what should you do? Create descriptive links that tell all your users (and search engines) what they offer.

Real Georgians, Real Results: Usability Testing for a Better Georgia.gov

Last year, we updated the state flagship website, completing our GovHub migration project. As we continue to tweak and build out new content for Georgia.gov, it’s worth sharing why.

Usability Testing

Need to free up employee resources and still get a stellar customer service rating? Usability testing can do both for your website.

How We Use Alerts on Georgia.gov During COVID-19

Alerts are an effective way to make sure important content is seen, but that message gets lost if you ignore best practices. We thought it would be instructive to highlight how we rolled out the Alert feature on Georgia.gov early during the COVID-19 pandemic, and how we adjusted our approach as time went on.