Blog: Content Strategy

Personas are a tried and true method for understanding what users need from your website. We help state agencies know their users better by developing personas based on hard data and usability testing.

From sharing information about upcoming events to highlighting the work of employees, government agencies are finding new ways to create genuine engagement.

Last year we launched the Georgia Analytics Program (GAP) to track the performance of the state’s websites. Agencies now have more user data to help them make smart digital decisions. To make sense of it all, DSGa launched a new service this year called the GAP Consultation. 

Our Digital Academy has been a sought-after training for several years. We've revamped it and now we're re-launching the Digital Academy to make it easier for content managers around the state to attend and get state-certified.

Information Architecture keeps your site’s content organized, navigable, accessible, and usable. It establishes the hierarchy of content in your menus as well as the vocabulary you use. And, if it’s not well designed, then much like a poorly constructed building, no one is going to want to visit it, much less step through its doors.

How do you set up your online forms for success? Find out in our new Webforms Guide.

Content operations are a thoughtful system of making content happen in alignment with your vision and strategy day in and day out. As the third and last installment in our content series, which began with Your Opportunity and Your Content Strategy, this article explains what content operations are and how you can make them work for your agency.

Content strategy starts with defining a vision, then moves into deep analysis of the current state, and ends with synthesizing the information into a strategy document.

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

For many constituents looking for government services, their user journey doesn't start at an agency website, but at a search engine, like Google or Bing. In order to reach an audience where they are, state organizations must make search engine optimization (SEO) a digital priority for their websites.