Blog: Content Strategy

Our Digital Academy has been a sought-after training for several years. We've revamped it and now we're re-launching the Digital Academy to make it easier for content managers around the state to attend and get state-certified.

Information Architecture keeps your site’s content organized, navigable, accessible, and usable. It establishes the hierarchy of content in your menus as well as the vocabulary you use. And, if it’s not well designed, then much like a poorly constructed building, no one is going to want to visit it, much less step through its doors.

How do you set up your online forms for success? Find out in our new Webforms Guide.

Content operations are a thoughtful system of making content happen in alignment with your vision and strategy day in and day out. As the third and last installment in our content series, which began with Your Opportunity and Your Content Strategy, this article explains what content operations are and how you can make them work for your agency.

Content strategy starts with defining a vision, then moves into deep analysis of the current state, and ends with synthesizing the information into a strategy document.

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

For many constituents looking for government services, their user journey doesn't start at an agency website, but at a search engine, like Google or Bing. In order to reach an audience where they are, state organizations must make search engine optimization (SEO) a digital priority for their websites.

Readability describes how hard or easy it is to read your content. This applies to how it’s written, the way it’s organized, the font size you use, how mobile-friendly it is, and more.

More digital interaction means higher demand for effective content from your agency. Sometimes this demand means more content to support more decisions and tasks, and sometimes this demand means better content.

Read about DSGa's first-ever virtual GOVTalks conference, sponsored by our web analytics partner, Siteimprove.